By Ruth Van Dyken
A quiet stroll through the “Valley Town” of Dundas will carry you into the heart of 19th century charm. With their heavy white mouldings, arched window frames and high facades, the shop-buildings bespeak their century-old heritage. And all throughout the valley people are alive with a small-town cheer and fellowship that has never faded. Shopkeepers wave and usher you towards their wares, strangers greet you with a friendly smile. The crowd of “regulars” at the coffee shop – a jovial bunch of old fogies – chuckle when you walk in.
It’s a walk back through time, back into the best of Canada’s lively past. Surely this is how all Canadian towns looked 150 years ago. But what’s that? A line-up of American flags? The distinguished town hall looks like it was pulled from upstate Maine and plunked on these streets. Here is hometown America transplanted in Dundas, Ontario.
For all its absurdity, the scene isn’t altogether uncommon. Ironically, filmmakers are looking north of the border to recreate that revered essence of Americanism – any town, USA. And Ontario’s towns are cashing in.
What entices American filmmakers to head north? For many production companies, the bottom line is, well, the bottom line. While the rising Canadian dollar has brought financial challenges, Ontarian partners are working hard to keep filmmakers hooked by offering a comprehensive package of diversity and expertise.
Jacqueline Norton, manager of Hamilton’s film and television office, described the thrill citizens get when famous actors come to town. “Robin Williams was amazing,” Norton says of Man of the Year in Dundas, “He petted little dogs that were on the street, he bought a bicycle from the cycle shop … People don’t forget that.”
[pullquote]“We get kind of addicted.” – Deborah Tiffin[/pullquote]
Other major titles filmed in town include The West Wing, The Incredible Hulk and Warehouse 13. Port Perry has frequently flown the red, white and blue for movies like Welcome to Mooseport, Kill Shot and Happy Town. Niagara Falls has had notables like Fever Pitch, Superman II and of course, the classic 1953 film Niagara starring Marilyn Monroe.
It’s a long list of names. But with the loonie virtually at par with the greenback, many are asking whether the future of these small-town sets will be as bright as their starlit past. It’s a tough question. Hosting towns have experienced a lull over the past few years, but some report a comeback. Donna Zuchlinski, Ontario Film Commissioner at the Ontario Media Development Corporation (OMDC), says the dollar’s rise “hasn’t had as big an impact as we might have expected.” She points out that Ontario’s competitive tax credits, as well as its comprehensive services work to offset this. In fact, this “service package” is what all parties are working toward.
Realizing the economic profit film productions bring to town (Closing the Ring, for instance, commissioned the building of an entire house in Port Perry) the Scugog Township has contracted a film liaison. Deborah Tiffin has filled this full-time position since 2004, connecting the township to filmmakers. She handles permits and other paperwork, mediating between production staff and the community and finding locations for the desired film sets. Acting as a mediating link, Tiffin makes Scugog more film-friendly. And she loves doing it. “We get kind of addicted,” she jokes.
In what she calls the “small town with a big reputation,” Sarah Wood works as manager of business development for Niagara Parks Commission. “Certainly Niagara Falls has always been unique because it has an icon that you can only get in one location,” she laughs, but points out that the Falls are only a part of the Niagara film package. A recent and exciting development has been the addition of retired power plants as sets. With their massive proportions and cavernous tunnels, the plants are ideal for stunts in action films or as sets for laboratories, power plants or just plain gigantic warehouses. “These are unique properties, they’re new properties and they haven’t been over-filmed,” she says. “Especially for film crews from major television and motion pictures, the plants are a lucrative gem, the unknown that is out there that you’ve just got to get your hands on.”
Niagara’s police services are often enlisted for security and local knowledge. Wood and her staff are there to walk producers through legalities and keep them out of trouble. And of course, being situated between the United States and Toronto has its benefits. These are all part of the competitive package Niagara has to offer.
The city periodically hosts familiarization tours that showcase these assets to producers. “Film crews at Niagara are a perfect fit,” Wood says. “We know how to work with film crews, we have the services to be able to serve them, but we also know how to work with major film stars.”
Back in Dundas, the town is so popular as a set that production requests are actively filtered. Finding the ideal fit is in everybody’s best interest, says Norton. In addition to it’s “small town anywhere” look, Dundas has beautiful views of the Niagara escarpment, extensive rural areas and historic homes. “It’s got everything,” Norton says. “It’s got older buildings, it’s got a small industrial area, it’s got waterfalls, it’s got so many things that add up to a really neat community.”
Norton says there is a lot of “stickhandling” necessary to minimize the interference of production on shop merchants. She advises producers to pre-plan every step. Locked schedules are very difficult to work with as both merchant and production needs have to be filled. Filming during Christmas is usually out of the question, and Sunday through Wednesday are preferred above the rest of the week.
The OMDC has a film division devoted to selling the province to filmmakers. Their services – which can come at no charge to the production company – include sourcing locations and providing connections with industry professionals and officials. Zuchlinski says the province’s great infrastructure, highly trained crews, varied locations and competitive tax credits are just some of the reasons producers choose Ontario. The OMDC has a full-time marketing agent in Los Angeles to promote Ontario to companies there. Zuchlinski says production companies can cash in on “a tax credit of 25 per cent of their eligible spending, which includes labour, equipment rentals, studios and location fees.” Credits like these help to explain the production trends of the past few years.
Predictably, 2008 showed annual foreign investment in Ontario’s film industry at less than half of 2007 figures. Yet the market bounced back with a $5 million increase in 2009 and more than recovered in 2010. OMDC statistics show the year closed at $48 million: that’s $13 million more than 2007 figures. Zuchlinski says the enhanced tax credits helped the market recover.
As the film commission eases production challenges in Ontario and connects them to competitive credits, the OMDC is yet another player working to bring American productions to Ontario.
And how do citizens view the “Americanization” of their hometowns? For many Dundas merchants, the hassle film crews cause is generally worth the publicity they bring. Colleen House, owner of Amaretto’s Ladies Wear says even though she’s “not easily dazzled,” the filming can be fun when people like Robin Williams come to town. “He’s a warm personality, accommodating to his fans. He allows people to get close to him.”
Norton sees the publicity as a positive factor for the “valley people”. “When West Wing came to Hamilton, it had a real cult following. We had phone calls from across Canada wanting to do interviews about this little town of Dundas and the filming of West Wing,” she said. “The residential community in Dundas loves the filming. They’re quite tickled by seeing stars walk around the street.”
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